I’ve spent my career running real businesses, not consulting on other people’s from the outside. Quality assurance on a $15M Turner Construction budget. Running a $30M residential development firm with a staff of 100+. Building a coffee brand from nothing to a $5M valuation, managing co-packers, freight, and 3PL across four countries.

72 Standard exists because too many small business owners get sold expensive “AI transformation” packages by people who’ve never run a P&L in their life. I set up the systems, explain them in plain English, and get out of your way.